Beyond pretty visuals, design is the holistic strategy of how things fit together. In addition to Photoshop, I'll help you understand users, perfect messaging, and produce lasting brand experiences.
Whether it's Haml/Sass for your Ruby on Rails views or a rich Javascript frontend, my ability to jump between designer and developer roles allows me to deliver tangible results to your hands, faster.
Ultimately, all products need users to succeed. From virality tactics, to landing page optimization, to increasing user retention, I'll help you lay the foundations for your project's future growth.
Every project starts with the "why" — reviewing your notes, discussing assumptions, and defining the meaning of success.
Next, we translate high-level ideas into sequences of concepts to be grasped and actions to be taken. These form the building blocks of your project's user experience.
Experimenting with layout and content, we'll turn initial sketches into comprehensive wireframes. Ideas can be tested efficiently at this stage, making it an ideal time to gather user feedback.
After the structure is sound, we introduce depth through colors, typography, and imagery. Some projects may need only simple visual guidelines, while others call for full-resolution mockups.
Work is prioritized into sprints, each one separated by a short interval for planning/validation. This allows us to work efficiently while still focusing on the big picture.
No project is complete without metrics to measure its impact. We'll implement analytics, tackle logistics, and make plans for maximizing your project's future outcome.
I'm not in the market for full-time positions, but I'd be happy to chat about specific projects and consulting/contract opportunities.
I typically work remotely, using the latest collaboration tools and best-practices to keep things efficient. On-site projects, in the rare cases where it may be beneficial, is billed at a higher rate.
I charge a flat rate for each day worked, invoiced weekly. All projects require an initial deposit equal to 20% of the estimate or 3-days of work, whichever is greater.
If we decide to work together, we'll need sign an agreement covering such basics as "Who owns the finished work?" (you), "Can we disclose each other's secrets?" (no), and "When must invoices be paid?" (NET 15).
Yifei here.
You're seeing this message because I've changed my name to Kai Zau and (along with it) much of my contact info. Please take a moment to update your records, as I'll be slowly phasing out my old accounts.
Cheers,
Kai (formerly Yifei)
Kai Zau
Okay, got it.
